Optimising the Online Experience to Drive a Lift in Quote Start Rates
The task at hand
The overarching business challenges lied around:
Poor adoption of already available research
Challenges deciding on optimisation priorities
Decreasing quote start rates
- Difficulty diagnosing the reduction in conversion scores
- Need for external consultants to analyse available research and data
- Need for actionable recommendations
Outcomes
The overall solution combined review of supplied data sources with an audit of the insurers homepage user experience for informed and actionable opportunities to improve quote start rates, all of which have been successfully implemented.
A simple to follow homepage UX audit report
A summary and example of the opportunities presented via an annotated low fidelity wireframe
Recommended methodology to apply incremental and validated findings
Explore the industry
Insurance
From idea to production, we work with carriers, brokers and technology providers to deliver strategic goals and accelerate innovation.
