Empowering the future of sports with technology
Technology is redefining how fans engage, athletes compete, and sports organisations operate. With AI, companies can now unlock advanced performance analytics, hyper-personalised fan engagement, more immersive experiences, and data-driven decision-making – but it’s a complex game. Our industry experts are here to help you win with leading strategies and emerging technologies that accelerate your competitive edge.
Sports-focused clients
30Projects delivered
60Sports-focused clients
30Projects delivered
60Sports-focused clients
30Projects delivered
60Sports-focused clients
30Projects delivered
60Our expertise
What can we do for you?
Modern sports fans expect more than just live events – they want interactive, on-demand and hyper-personalised experiences. We can help organisations leverage AI, real-time data and immersive technologies to create tailored fan journeys, from dynamic content recommendations to AR/VR-enhanced experiences, driving deeper engagement and long-term loyalty.
In elite sports, data is the difference between winning and losing. Modern AI-powered analytics solutions provide real-time performance tracking, injury prevention insights, and predictive modelling to help teams, leagues and federations optimise athlete performance, refine training programmes and gain a competitive edge.
The sports industry is evolving beyond traditional ticket sales and sponsorships. We enable organisations to unlock new revenue opportunities through direct-to-consumer platforms, digital collectibles, smart merchandising, dynamic subscriptions and interactive content, ensuring sustainable growth in an ever-changing market.
Proud partner of the Phoenix Suns and Phoenix Mercury
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From our library
Glimpse into our insights

Modernisation in Motion: How Technology Is Shaping the Future of Media
Media plays an important role in connecting us. But behind the scenes of the shows, sports and other media we consume, many companies are struggling to modernise. We surveyed 700+ media professionals to find out more.
Get the reportWhy Endava?
While the sports industry is no stranger to rapid change, the complexities of digital transformation and core modernisation are vast. Our expertise in AI, data analytics and digital experiences helps you harness technology to enhance decision-making, unlock new revenue streams and evolve the way sports businesses operate. Whether delivering advanced performance insights solutions, fan-centric experiences or scalable digital platforms, we focus on building future-ready solutions that help you stay ahead in sports.
Danny Schayes, Senior Industry Specialist, Sports and Entertainment, Endava, said: “We combine a deep, specific knowledge of the sports industry with a leading edge set of capabilities and an AI-first mindset. This ensures an efficient, effective and forward-thinking set of solutions in a rapidly evolving area.”
A sneak peek into our case studies
Meet our experts

Danny Schayes
Senior Industry Specialist, Sports and Entertainment

Neill Taylor
Client Partner, Sports and Entertainment

Robert Milner
Business Development Manager, Sports and Entertainment

Daniel Huebner
Client Partner, Sports and Entertainment
Create unforgettable fan experiences
Connect with our team to see how we can help.