Empowering the future of sports with technology

Technology is redefining how fans engage, athletes compete, and sports organisations operate. With AI, companies can now unlock advanced performance analytics, hyper-personalised fan engagement, more immersive experiences, and data-driven decision-making – but it’s a complex game. Our industry experts are here to help you win with leading strategies and emerging technologies that accelerate your competitive edge.

Sports-focused clients

30

Projects delivered

60

Sports-focused clients

30

Projects delivered

60

Sports-focused clients

30

Projects delivered

60

Sports-focused clients

30

Projects delivered

60

Our expertise

What can we do for you?

Modern sports fans expect more than just live events – they want interactive, on-demand and hyper-personalised experiences. We can help organisations leverage AI, real-time data and immersive technologies to create tailored fan journeys, from dynamic content recommendations to AR/VR-enhanced experiences, driving deeper engagement and long-term loyalty.

Proud partner of the Phoenix Suns and Phoenix Mercury

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From our library

Glimpse into our insights

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Endava Helps the Phoenix Suns and Phoenix Mercury Rise to New Heights as a Strategic Technology Partner 

Read more about Endava's partnership with the Phoenix Suns and Phoenix Mercury in this announcement.

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Modernisation in Motion: How Technology Is Shaping the Future of Media

Media plays an important role in connecting us. But behind the scenes of the shows, sports and other media we consume, many companies are struggling to modernise. We surveyed 700+ media professionals to find out more.

Get the report
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How Can Computer Vision Transform the Way We Engage in Sports?

Computer vision is changing the sporting world from behind the lens. What does this mean for your organisation? Find out how to use it to create better outcomes for fans and athletes.

Read the e-book
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The Future of Sports Broadcasting

What does the new hybrid model of broadcasting look like in sports? Watch our panel at CES to learn how concepts like AI, data and more are driving a new era of engagement.

Watch the webinar
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How AI Can Boost Fan Engagement in Sports

Learn from former NBA player Danny Schayes and sports executives about how AI could shape the future of fan engagement in sports in this webinar.

Watch the webinar
See more insights

Proud partner of the Phoenix Suns and Phoenix Mercury

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Visit our partnership page

Why Endava?

While the sports industry is no stranger to rapid change, the complexities of digital transformation and core modernisation are vast. Our expertise in AI, data analytics and digital experiences helps you harness technology to enhance decision-making, unlock new revenue streams and evolve the way sports businesses operate. Whether delivering advanced performance insights solutions, fan-centric experiences or scalable digital platforms, we focus on building future-ready solutions that help you stay ahead in sports. 

 

Danny Schayes, Senior Industry Specialist, Sports and Entertainment, Endava, said: We combine a deep, specific knowledge of the sports industry with a leading edge set of capabilities and an AI-first mindset. This ensures an efficient, effective and forward-thinking set of solutions in a rapidly evolving area.” 

Meet our experts

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Danny Schayes

Senior Industry Specialist, Sports and Entertainment

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Neill Taylor

Client Partner, Sports and Entertainment

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Robert Milner

Business Development Manager, Sports and Entertainment

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Daniel Huebner

Client Partner, Sports and Entertainment

Create unforgettable fan experiences

Connect with our team to see how we can help.