Turning Airline Customer Data into Actionable Insights With Service Blueprints

Strategic tools to identify what data to collect and how to leverage it

Airlines striving to create a market-leading, personalised customer experience will need a solid foundation of data to power their strategy. Whether they use artificial intelligence (AI) to deliver tailored recommendations to passengers, or provide personalised communications to their subscribers, data plays a pivotal role.  

However, in unlocking the power of customer data, identifying the most valuable pieces and how to leverage them is crucial. It’s important to map business goals with any data collection to ensure an efficient and effective strategy.  

To do this, our experts recommend using a service blueprint: a tool that maps customer interactions and aligns them with internal processes and the data systems supporting them. 

With this bird’s eye view, it’s much easier to understand what data you have available and how it might be used to enhance business to customer interactions. 

Dive into the foundations of service blueprints by downloading our quick guide. You’ll learn the benefits of service blueprints, how to identify what customer data to collect and why service blueprints are crucial in the era of AI. 

To take the next steps, learn more about unlocking the power of customer data or understand how innovation in travel is changing.